Tuesday, 13 December 2011

The Death of the High Street?

TV’s Queen of Shops, Mary Portas, has released a report labelling Britain’s high streets as “on the brink of extinction” and found that up to 20 shops a day are closing down in some parts of the country. And she feels a complete change of mindset from consumers, retailers and councils is what’s needed to change the situation. The report also claims that only 40% of retail spends will be done in high street stores by 2014. 



With many consumers never setting foot in their local shops except for essentials, and simply buying groceries, leisure and luxury goods from the comfort of their living rooms, maybe the answer lies in this population of internet-savvy customers. What if they could have the option to buy their items online but go to a local, high street business to collect the item, having been given a significant discount first? This social-shopping, as it’s called, could kick-start city centre economies whilst maintaining customers’ shopping habits.



Crowdbuy is at the forefront of the social-shopping revolution. And it’s really easy to become a part of it. You simply create your profile, search for a product you want and that’s it. It might already be on the site, but if not simply add it. The more people that want your product, the cheaper it is. Crowdbuy then negotiate a discount and email you the details.  You can either apply the discount online at checkout and get them delivered OR simply collect your goods from a local retailer. And it will benefit retailers too; as Crowdbuy will recommend them to their community and the retailer knows that they’ll have multiple consumers buying goods directly from them.

To become a part of the revolution, check out www.crowdbuy.com. If you’re a forward thinking retailer, contact Kris Barnes on Kris@crowdbuy.com to hear about the fantastic opportunities at Crowdbuy now.

The above is a guest blog by Nick Pagan of Nick Pagan Copywriting. If you are looking for a Copywriter who really knows how to express your Business message then contact Nick at nick@nickpagancopywriting.co.uk or visit www.nickpagancopywriting.co.uk

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